KASHMIR CORPORATION

KASHMIR CORPORATION (PVT) LIMITED

Kashmir Corporation (Pvt.) Limited, was incorporated in Pakistan as an airlines sales, marketing and handling company in March 1960.
It is Pakistan's first and oldest GSA Organization, which enjoys the highest market recognition in the country, as it specializes in all aspects of marketing, sales and service of both passengers and cargo on any domestic or international network for any commercial airline.
Most of the travel trade organizations in developing countries usually do not have such a long history as their counterparts in the west, but Kashmir Corporation, has been in existence for the last forty five years and has grown from strength to strength and has maintained its position as a trend setter and one of the leaders of the travel trade, comparable to any commercial aviation company of its size, anywhere in the world.
In March 1960 Kashmir Corporation (Pvt.) Limited was incorporated as an airline sales, marketing and handling company in Pakistan.
Today, it is the first and oldest commercial aviation company enjoying the highest recognition in the country. It specializes in all aspects of marketing, sales and service for both passenger and cargo on any domestic or international network for any commercial airline.
The majority of travel organizations in developing countries do not have service histories of their Western counterparts. Yet Kashmir Corporation has been in existence for 45 years, and has grown from strength to strength maintaining its position as a trend setter and leader in the field of travel trade-comparable to any commercial aviation company of its size, anywhere in the world.

Brief History
Going back in the history of Kashmir corporation (KCL), it is worth mentioning that the company was after a mere six months in business, appointed General Sales Agent for the country's national carrier, Pakistan International Airlines. In fact, KCL was the first local company in the history of Pakistan to be appointed as GSA and handling agent for the National Carrier. This appointment was valid at PIA's three online domestic stations in the Province of Sindh; Hyderabad, Sukkur and Nawabshah besides Hazro, a city near the capital Islamabad. KCL continued its Passenger/Cargo General Sales Agency and ground handling functions up until 1984. At this time however certain changes in the government policy forced the national carrier to resume its own ground handling and other related functions at the above mentioned cities.
As the oldest commercial aviation company and general sales agency in Pakistan Kashmir Corporation has been satisfying the needs of its prestigious clients for 45 years. Though old and established in the travel trade, KCL is progressive and modern in its outlook and attitude. It is managed by a group of highly experienced, qualified and motivated people, and it has always been recognized as a competent organization in every sense of the word.

Infrastructure
Through its network of seven branches, and with the help of highly qualified, experienced and dedicated personnel backed up by computerized accounting, reservations and other related services, KCL has been offering truly outstanding service to its customers.
Its offices are equipped with complete infrastructure to manage both passenger and cargo business for its principals at Karachi, Lahore, Rawalpindi and Islamabad. To maximize its revenues, KCL also conducts its GSA selling activities through the majority of the 380 IATA and 1261 non-IATA agencies licensed throughout Pakistan. Thus it is capable of providing outstanding sales and service throughout the country, while consistently maintaining an excellent image of its principal airlines, as well as its own professional competence.

Financial Stability
One of the unique features of KCL's growth has been its financial strength. The company has always relied on its own resources and has never borrowed money from any financial institution to meet its obligations, a fact which its bankers, M/s. Standard Chartered Bank, can verify. Thus KCL's growth has been steady and solid, which has proved an important factor for their principals.

Ownership of Office Premises
KCL owns its entire corporate head office premises, as well as most of its GSA offices, which indicates the company's firm roots and commitment to the trade. Incidentally, all other GSA companies (except PTE) in Pakistan operate out of rented or temporary premises.

Karachi Sales And Marketing Offices
The Company has six separate passenger and cargo sales offices which, along with its corporate headquarters, are situated on Strachen Road, Karachi. This is considered to be the most suitable location for airline offices, as it is easily accessible to both passengers and travel agents. All KCL offices are well planned and equipped with large show windows for display materials. All the Karachi offices are located in three buildings: Nacon House, PIIA Building and Avenue Centre on Strachen Road and are surrounded by several other travel agencies and airline offices.

Branch Offices

Lahore Office
KCL's sales and ticketing office in Lahore is situated in the prestigious Imtiaz Plaza, next to Emirates' offices. It is fully equipped and functional, and surrounded by the office of various airlines and travel agencies. Large show windows are available for display materials.

Islamabad Office
KCL's sales and ticketing office in Islamabad is situated in the Blue Area in the city centre, next to the Air France office. This location is considered to be the most appropriate for airline offices.

Customer Liaison
A good, reliable communication system and a large database of customer profiles are the essential ingredients for the success of any sales organization. KCL has the biggest customer-related database which means they can reach the largest number of customers to promote any product. Furthermore, its frontline sales teams and management are highly mobile, and have been equipped with pagers and phones to keep in constant touch with their offices and customers. KCL believes that a call which is immediately answered can get you new business-which is why the company is literally never out of touch.

Organizational Memberships
Kashmir Corporation (Pvt.) Limited is the member of the following well known organizations

• TAAP – Travel Agents Association of Pakistan
• FAGSA – Federation of Airline General Sales Agents
• Chamber of Commerce & Industry Karachi.
• GSSA – General Sales & Service Agent for Pakistan
• ACAAP – Air Cargo Agent Association of Pakistan

New Kcl Locations Planned
New KCL locations are being planned to be opened in the following cities of Pakistan

• Multan
• Faisalabad
• Quetta
• Peshawar
• Sialkot

Our Consultancy Services are your added advantages:

1. Bilateral and Commercial Agreements.
2. Route Economics and Evaluation.
3. Pricing and Yield Management.
4. Traffic Rights negotiations.
5. Interline Agreements.
6. Marketing Planning.
7. Schedule Planning.
8. Market Research.
9. Route Planning


KCL CARGO

KASHMIR CORPORATION (PVT) LIMITED CARGO

Our Clients

Air Mauritius 2005
Air Portugal 1990
Azerbaijan Airlines 2005
Eritrean Airlines 2005
Royal Brunei Airlines 1994

* Oldest and most experienced GSSA Company of Pakistan.
* Four generations in cargo trade.
* Specializing in off-line / on-line GSSA business.
* Represent 10 airlines as their Cargo GSSA in Pakistan.
* Network of Four Branches.
* 94 Experienced and dedicated personnel.
* Enjoying best of relationship with Cargo & Travel trade.
* No diversified interests.
* Financially sound.
* No liability.
* No temporary setup.
* Fully geared up to represent Pakistan vis-à-vis local expertise, experience, latest technology and know-how.
* Professional competence, unblemished record and reputation as an honest and ethical organization.
* An up-to-date EDP/electronic communication system /promotional/distribution network along with the latest internet facilities to communicate on fast track.
* Full in-house I.T. capabilities, keeping sales & marketing cost at the lowest ebb. (Capable of product development, designing, printing & distribution).
* Highly trained, motivated staff guided by experienced professionals of air cargo industry having cargo agency / airline experience.
* Our sales and marketing staff fully mobile and equipped.
* Top management having an accumulated experience of more than 185 years.
* Having most organized & dedicated sales, marketing & distribution setup in Pakistan.
* Active management style with team work.
* Believe in result oriented decision.
* Owners well connected and well trained, fully involved in day to day working to provide best possible and trading solutions to staff to handle any problems with the clients, through active participation.
* Trendsetters in market place. (Portfolio service, monthly newsletters, agent of the month, yearly ball, regular yearly seminar, local language (Urdu) sales blitz, electronic communication).

With the changing environment and surrounding markets with mass transit cargo available. (Like they say FEDEX it or XEROX it, in USA). We have the opportunity to introduce Cargo in Urdu language so that people feel comfortable in giving us their business, thereby creating an impression that we can cater to the needs of the local shippers at their door step while meeting the growing import and export demands of Pakistan.

PAKTURK ENTERPRISES

PAKTURK ENTERPRISES (PVT) LIMITED

PakTurk Enterprises (Pvt.) Limited (PTE) was established in 1977 as an airline sales, marketing and handling company to provide the best possible exclusive service to its principal clients.
PTE is one of those old, well established commercial aviation companies in Pakistan which has attained its prestigious position in the market place through outstanding performance. It is considered to be a model organization amongst other travel companies of its kind, as it consistently sets and attains high standards of service to its customers and principal airlines.
PTE is one of the most well managed, efficient and progressive organizations of its kind in the country. It is fully equipped with the complete infrastructure to provide outstanding sales and service to passenger and cargo count rywide, while maintaining an excellent image of its principal airlines and its own professional competence.

Principal Clients
PTE represents TURKISH AIRLINES as their GSA in Pakistan. PTE has been General Sales for Turkish Airlines in Pakistan for the past 28 years. Ever since this appointment it has met every revenue target set by the principal airline and has outstandingly managed all aspects of its GSA business to the complete satisfaction of its prestigious client.
Against the background of this excellent service record, as well as its financially sound and professionally efficient status, this company can be recommended without any hesitation to act as the GSA in Pakistan for any reputable airline.

Infrastructure
he corporate headquarters are situated in Strachen Road, Karachi, with three branch offices in Karachi, Lahore and Islamabad.
Sixty-three experienced and dedicated personnel throughout the country are backed up by computerized accounting, reservation and other related services at all company offices. These offices are fully equipped with the infrastructure required to successfully manage both passenger and cargo business for it principals. At the branch offices in Karachi, Lahore and Islamabad, business is conducted directly as an airline office. However, to maximize the revenue, PTE also relies heavily on its GSAs selling activities through the majority of the 380 IATA and 1261 non-IATA licensed agencies throughout Pakistan. It is, therefore, capable of providing outstanding sales and service countrywide.

Financial Stability
Like KCL, PakTurk Enterprises (Pvt.) Limited is known for its financial strength. It has never borrowed money form any financial institution having always depended on its own resources to comfortably and punctually meet its obligations.

Ownership of Office Premises
Another unique feature of PTE is the fact that it owns its entire corporate head quarters and GSA offices. This is indicative of its firm roots and its commitment to the trade – and stands in striking contrast to all other GSA companies in Pakistan (except KCL) which operate out of rented or temporary premises.

Karachi Corporate and Sales Offices
PTE's corporate head office is situated in Strachen Road, Karachi, which is considered to be the city's most suitable and prestigious location for airline offices.
Its sales office, also in Strachen Road, is one of the best and most well equipped venues around – with seven large show windows of 12 x 6 feet which can be put to excellent use for display.
The corporate head office and sales office in Karachi are both situated in Strachen Road. They are surrounded by several other travel agencies and airline offices, which makes this location so well known.

Branch Offices


Lahore Office
PTE's sales and ticketing office in Lahore is situated right next to KCL's office in the well-known Imtiaz Plaza close to Emirates Airlines' offices. This office with its large show windows is fully equipped and functional and surrounded by a wide variety of airlines and travel agency offices, making it a prestigious and easily accessible address.

Islamabad Office
The Islamabad office is situated in the best business location of the city centre. Equipped with large show windows, it is right next to KCL's office and very close to that of Air France.

Customer Liaison
The success of PTE's customer liaison lies in its large database of customer profiles and the high mobility of its front line sales teams and management, who are equipped with phones and cell phones. These factors enable the company to provide a quality service by remaining in constant and efficient touch with all their customers.
At all levels of KCL's and PTE's branch offices throughout Pakistan as well as the corporate headquarters in Karachi – from reservations and ticketing to Marketing and Planning, from Customer Services to Cargo, from Finance and Management Information System to human resources – only the most experienced, qualified and motivated personnel have been appointed. All employees have extensive experience in domestic and international marketing and related fields and their work and efforts are backed up by computerized accounting and reservation services at their respective offices.

Basic Aims & Objectives of the Kashmir Corporation (Pvt.) Limited and Pakturk Enterprises (Pvt.) Limited
The companies' achievements over the past several years have been the result of their close pursuit of the following aims and objectives

• To provide the best possible service to their clients through well-planed measures, asopposed to ad hoc methods.
• To maintain personal relationships and good communication with customers as these. are the most significant and effective means of succeeding in any service oriented. business.
• To maintain an equitable approach to big as well as small travel agencies and to sell at the same rate to all, aside from contractual agreements.
• To maximize all business opportunities primarily for the benefit of its principals.
• To provide the best possible and timely solutions to clients' problems.
• To constantly strive to project a better image of their principal's airlines through the on going improvement of service standards.
• To provide the best possible service to its corporate clients.
• To constantly strive to increase its database with a view to improving customer service.

Since the Kashmirwalas are pioneers of the travel trade in Pakistan, KCL and PTE have the biggest customer related database in the country, which means they can reach the largest number of customers to promote any product or provide any service.

The Kashmir Corporation and Pakturk Enterprises – Most Viable Choices
Against the background of universally acknowledged criteria for the selection of suitable GSAs, and looking at their history and standing in the market place, it becomes clearly evident that KCL and PTE are the best possible choices for any reputable airline seeking a GSA in Pakistan. The reasons are the following

• Established and incorporated in 1960 and 1977 respectively, KCL and PTE are the oldest and most experienced travel organizations in the country.
• Both are run by highly motivated and experienced trade professionals, drawn from a variety of prestigious international airlines.
• Both have relevant experience in the outstanding management of GSAs for reputable airlines.
• Being exclusively committed to the travel trade, the companies' owners and other members of the management are fully involved in handling and supervising their principals' interests on a daily basis.
• They have a long history of dedicated, honest and efficient service to principals and clients and have never deviated form the correct business ethics.
• KCL and PTE fully understand the basic requirements of major international carriers wanting to do business with Pakistan. And when given a chance, they have made sure that the revenue objectives of their principals are fully met.

PTE CARGO

PAKTURK ENTERPRISES (PVT) LIMITED CARGO

Kashmir Corporation (Pvt.) Limited, was incorporated in Pakistan as an airlines sales, marketing and handling company in March 1960.
It is Pakistan's first and oldest GSA Organization, which enjoys the highest market recognition in the country, as it specializes in all aspects of marketing, sales and service of both passengers and cargo on any domestic or international network for any commercial airline.
Most of the travel trade organizations in developing countries usually do not have such a long history as their counterparts in the west, but Kashmir Corporation, has been in existence for the last forty five years and has grown from strength to strength and has maintained its position as a trend setter and one of the leaders of the travel trade, comparable to any commercial aviation company of its size, anywhere in the world.
In March 1960 Kashmir Corporation (Pvt.) Limited was incorporated as an airline sales, marketing and handling company in Pakistan.
Today, it is the first and oldest commercial aviation company enjoying the highest recognition in the country. It specializes in all aspects of marketing, sales and service for both passenger and cargo on any domestic or international network for any commercial airline.
The majority of travel organizations in developing countries do not have service histories of their Western counterparts. Yet Kashmir Corporation has been in existence for 45 years, and has grown from strength to strength maintaining its position as a trend setter and leader in the field of travel trade-comparable to any commercial aviation company of its size, anywhere in the world.




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